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From the lush, rolling hills of Meru and the arid shrubs of Tharaka, my creative spirit was born.
Now, I lead creative at The Bar Africa, working with brands across the African market, from insurance and home appliances to logistics, events and culture, as well as leading the DMA Awards as Committee Chairperson.
I’m drawn to the hyper-local: the matatu stories we ride on every day, the tales we nibble on TikTok, the road sign signalling more than what we see.
Ordinary road signs, rewritten to teach motorists the early signs of breast cancer and how to self-check. We reimagined 30 road signs and worked with 15 influencers to help save lives.
NuVita blends “new” and “vitality”, but in Swahili “vita” means fighting. When a TikTok influencer went to war against the brand, we designed special-edition NoVita packs, meaning “no fighting”, and sent them her way.
As DMA Committee Chairperson, I’ve helped the DMA grow across East Africa. In under three years, entries have tripled, DMAz launched to champion young creatives, and more than 30 free DMAx Masterclasses have tooled the industry and young people.
As Creative Director at EABL Digitribe, I led Digibility, training more than 30 students living with disabilities at USIU in digital skills and in facing the world, whatever the physical barriers.
Together with the team, I’ve helped make Too Early For Birds the largest theatre showcase in Kenya. Across 10 years, 9 editions and more than 40,000 attendees, we’ve told Kenyan stories on stage in the loudest, proudest ways.
More than 50 accolades in 12 years of advertising. 30+ in the last 2 years.
Every matatu worth its fare has a screen. This one plays my work.
You picked up KSh 0 in fare along the way. Asante kwa safari.
